DIGITAL EXPERIENCE
Lookout: Website
Designing a new scalable site built for lead generationRole: Creative Director
Lookout is a cybersecurity company for a world run by apps. Powered by the most extensive dataset of mobile code in existence.
Lookout had built a successful mobile security business targeting a consumer user base with partnerships with the world’s leading mobile carriers. It was now looking to expand its product offerings to global enterprise companies and needed a new digital presence to match these initiatives.
Challenge
Lookout's current website CMS was not scalable and easy to use to meet the demands for lead generation and lead capture on a global scale. In addition to updating the current infrastructure, the content strategy, story architecture and design for Lookout.com needed to embody the new direction of the company and describe Lookout’s viewpoints and product offerings with an enterprise audience focus.
Solution
Partnering with a design agency, we began with stakeholder meetings to understand the new direction of the business and the product. We did a content audit of the existing site and had extensive information architecture workshops. At the same time, we identified and new CMS system and engineering partner to help implement the new system.
Creating a scalable and modular content framework
We identified content types and audiences and began wireframing page templates and modules based on Lookout's user and business goals. Each content module use case was defined and delivered with specifications for CMS development.
We explored several different looks for the new website with style boards till we narrowed in on one direction.
A modular design system
We broke down the design and functionality of each module during visual designs and delivered it to our engineering partners for build-out in the new CMS. Creating components for new pages.
A UI component and styles library were built out for future designs.
The results
Alongside our agency and CMS partner, we delivered a modular site design that enables the digital marketing team to make quick updates to the site and a content framework that was flexible to meet the demands of our marketing communication, product marketing, and demand generation teams. We also began rolling out the new site to several countries. Post launch of the site brought new updates based on marketing and news updates.
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“Hubert led a complete overhaul and redesign of lookout.com, working closely with the digital, content, and demand teams to ensure the site was not only well designed, but met every criteria for successful lead capture that a growing enterprise company needs to hit. ”
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Deb Wolf
CMO, Lookout
Alongside our agency and CMS partner, we delivered a modular site design that enables the digital marketing team to make quick updates to the site and a content framework that was flexible to meet the demands of our marketing communication, product marketing, and demand generation teams. We also began rolling out the new site to several countries. Post launch of the site brought new updates based on marketing and news updates.
___
“Hubert led a complete overhaul and redesign of lookout.com, working closely with the digital, content, and demand teams to ensure the site was not only well designed, but met every criteria for successful lead capture that a growing enterprise company needs to hit. ”
Deb Wolf
CMO, Lookout