ServiceNow
The World Works
Role: Sr. Director, Creative (Global Brand)
Overview
When Bill McDermott took the helm as CEO in late 2019, he introduced a bold new vision to establish ServiceNow as the definitive "platform of platforms" and the enterprise company of the 21st century. To match this massive scale, we drove a second, even bolder brand evolution to declare ServiceNow's impact on the world, expanding our core purpose into an all-encompassing global promise: “We make the world work better for everyone.” To support this new trajectory, we launched a new brand platform “The world works with ServiceNow,” establishing an elevated, optimistic verbal identity. Simultaneously, we overhauled our visual identity with an expansive photo and video system to reflect the real world we live in.
When Bill McDermott took the helm as CEO in late 2019, he introduced a bold new vision to establish ServiceNow as the definitive "platform of platforms" and the enterprise company of the 21st century. To match this massive scale, we drove a second, even bolder brand evolution to declare ServiceNow's impact on the world, expanding our core purpose into an all-encompassing global promise: “We make the world work better for everyone.” To support this new trajectory, we launched a new brand platform “The world works with ServiceNow,” establishing an elevated, optimistic verbal identity. Simultaneously, we overhauled our visual identity with an expansive photo and video system to reflect the real world we live in.
Brand Manifesto
Guidelines
The world works with ServiceNow
Global B-roll and photo library
Photo Guidelines
